What we learnt from running Come & Try at East Brisbane in 2025–26.

Numbers

• About 16 people have begun Come & Try
• 9 joined so far - membership went from 27 to 36
• 6 came from flyers, 10 came from members inviting friends

Scheduling

• Offering individual times for each person caused constant rescheduling
• The volunteer coordinating it burned out on logistics - ‘like herding cats’
• Fix: two fixed playing times - one morning, one afternoon
• If the times don't work for someone, that's fine. It won’t suit everyone, better to know now.

First contact

• The first phone call or message still needs to be personal, not automated.
• Someone contacts the enquirer, agrees a time, and meets them at the gate for a personal sesison.
• After that first visit, the fixed schedule and email sequence take over

How people found us

• 1,000 flyers handed out by Wade and club members — $135 total
• 6 responses — $22.50 per lead
• Flyer messaging: apartment living, losing your garden, competitive play
• ~10 came through member word of mouth
• Digital advertising pilot estimates $37–125 per lead

Digital advertising — Burst 1 results