I'm Wade. I work on membership growth for Croquet Queensland.
Queensland has about 1,500 croquet players across 40-odd clubs. We need more members. I'm building the systems to get them — digital advertising, a statewide Come & Try programme, club support visits, and the admin tools to bring us all together.
Right now: East Brisbane is the first pilot club testing . Ads are live, the Come & Try system is running, and five clubs are at various stages of engagement. The next step is rolling out ads to Toombul and expanding the club visit programme to the Gold Coast.
Everything on this page is documented in full. Click through anything to see how it works, what it costs, and what the results are so far.
East Brisbane Croquet Club. The first pilot. The East Brisbane Pilot: Results So Far
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$5.26 per sign-up
Ten Come & Try sign-ups from $52.62 in ad spend.
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6× under forecast
Cost per click beating projections.
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27 → 36 members
East Brisbane, since January 2026.
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Key constraint: ads generate enquiries, not members. Ads fill the pipeline. Clubs convert the pipeline. If a club isn't ready to handle enquiries, the ads will still work. The outcomes won't.
Slides: Google Slides
Someone sees an ad on Facebook, taps through to comeandtrycroquet.com, enters their postcode, and gets matched to their nearest club. Over the next few weeks, they receive emails about the game, club life, and what to expect.
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Website
One site for the whole state. Enter your details, get pointed to the nearest club.
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Club matching
Automatic postcode-to-club matching. Clubs don't set anything up.
One Postcode. Your Nearest Club.
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Email sequence
Nine emails over four weeks. Croquet, club life, and what to bring.
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Digital advertising
Census-targeted Facebook ads near each club. CAQ runs the campaigns.
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Come & Try guide
For club members running sessions. What to say, do, and avoid.
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Messaging
One email and one phone number covers every club in both directions.
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